About Us

Marcela and Kevin Shine, ShineOn Marketing 

Shine On Marketing provides operations and marketing consulting services for small businesses.  In particular start-up non-profits and businesses practicing fair trade.  

While project Promising Growth and fighting poverty is a year-round passion, it's not their full-time employment.  Kevin is a mutual fund Research Analyst and Marcela is the Chief Operating Officer for an online advertising firm. Both companies are based in New York City.

Kevin and Marcela have been married for four years and are New Jersey residents. Marcela was baptized in her birth city of Medellin Colombia as Marcela Eugenia Gaviria Saldarriaga. Her family immigrated to the United States in 1979.  Kevin was born in St. Louis, MO.  The couple met while working in Denver. 

Iryna and Nathaniel Clark

Iryna Clark emerged, not unscathed, from the ruins of the former Soviet Union, having been born in an 'occupied' Germany, then spending much of her life in St. Petersburg. Her interest in Design began as an inverse reflection of her Fine Art/Media Arts studies at the University of California, San Diego, where she became obsessed with "doing something useful" in art. Find out more about her work at http://www.irynaclark.com/

Nathaniel began to code in his spare time, never once thinking he might make a living from it. He began this fruitful collaboration with Marcela through the online advertising firm where they work.  A clever and enthusiasitc email via Craig's List earned him the key to future projects with the Shines. Really, though, he is an artist: find out more about his artwork at http://www.nathanielclark.org/

Robert James Reese

Robert James Reese is the owner and lead designer of Lantenengo Industries. Originally from Colorado, he migrated to NYC in the quest for fame and fortune. His degree in English Literature from the University of Colorado and his experience in the luxury retail industry have guided him towards a well-rounded approach to both web design and life.  

Beatriz Elena

Beatriz founded Fique and was the inspiration for our project.  During the week Beatriz works as a professional in the field of medicine. She now spends every weekend, however, volunteering her time at local villages. Her first project taught 45 women how to knit and 16 of them are now making a living and supporting their families through this work. Today, she is helping over 60 families improve their lives through the production and distribution of Productos Fique: Bolsos y Accesorios. Read the entire story here. Beatriz currently lives in Medellin, Colombia with her parents and two children.